FREE AUTHOR RESOURCE

Author Branding Worksheet

Use these prompts to define a consistent, recognizable author presence before building your website or creating your launch campaign.

1. Your author positioning

What topics, genres or reader experiences connect your work?

What should readers remember about your author identity?

2. Your ideal reader

Think about the people most likely to enjoy or benefit from your book. What questions are they trying to answer, or what kind of experience are they seeking?

3. Your visual identity

Choose a consistent author-name treatment and profile photo.
Choose two primary colors and a readable typography pair.
Prepare author biography versions for a website, retailer listing and press kit.
Create a dedicated place where readers can find your books.

4. Your communication plan

Choose one or two channels that fit your availability and your readers, then decide what useful material you can share consistently.

5. Final checklist

The author website communicates who I am and what I write.
All book links and retailer listings are accurate.
My social media profiles use consistent names and imagery.
I have permission to use every image, quote and review.

Need help with the next step? Use the free Author Hub to plan your book, or request a publishing consultation .

General educational material. Retailer requirements and legal rules can change; always check official platform guidance and consult a qualified professional for legal or tax advice.